Everyone teaches AI as a cost cutter. We teach AI as a growth engine.
AI = Artificial Intelligence
The tools.
Claude, Cursor, Vercel, RAG, agents — the stack we use every day at AWSM LABS, and the stack you'll learn to wield by Sunday.
AI = Augmented Innovation
The outcome.
New products, new revenue lines, new ventures. Not faster reports — different work entirely.
Two weekends. One product.
Build Foundations
- Friday: the Half-Day Build — ship your first AI agent in 60 minutes, project intake, and a founder's welcome dinner.
- Saturday: tool deep-dive, project scoping workshop, the first major build block, and a group dinner.
Build & Support
- Slack support, two office-hours sessions, and async build time between the two weekends.
Ship & Story
- Saturday morning: a storytelling masterclass to pitch internally and externally, plus a final polish block.
- Saturday evening: Demo Night — an invite-only audience of operators, founders, and investors. Closing dinner.
Every session runs on IGNITES.
IGNITES is a proprietary seven-phase framework built by AWSM LABS — the same methodology we run on enterprise engagements. It redesigns innovation for the age of AI: you don't just learn how to prompt, you learn how to investigate, build, validate, and ship, with ROI alignment bookending the entire journey.
Every phase shows up across both weekends. Nothing is skipped. The compression is the point — you move fast because the framework keeps you honest about what matters.
How IGNITES maps to the two weekends
Spec + build foundations
Investigate · Gauge · Narrow · Implement (start)
Focused implementation + testing
Implement · Test
Refine, storytell, Demo Night
Implement · Test · Elevate · Share
Why IGNITES, not a syllabus? Most programs hand you a curriculum and hope you follow it. IGNITES is an operating system — it tells you what to do at each stage, what to produce, and when to move on. It's the same framework we run on enterprise engagements. You're getting the methodology, not a course outline.
The 6 Pillars, What Every Participant Leaves With
Six concrete deliverables. Every participant. Every cohort. Guaranteed.
Plan
A written roadmap. Specific. Execution-ready.
Process
A repeatable methodology you'll use again.
Product
A working prototype. You built it. You own it.
Playbook
Templates, prompts, and the AWSM LABS stack.
Presentation
A pitch deck and talking points for any audience.
Peer Network
Slack community. Alumni circle. Real allies.
Pick your build type.
Eight project paths — or bring your own.
AI Agent
Single task, done well.
Agentic Team
Multi-step workflow.
AI Product / App
Customer-facing.
RAG System
Intelligence on your data.
Internal Tool
For your own team.
Validation Sprint
Prototype + landing page.
Tiny Team Business
A micro-business in 10 days.
Content Engine
One input, many outputs.
Who CRFT CAMP is for.
Intrapreneur Executives
VPs of Innovation, Heads of AI, and COOs at $30M–$500M companies. Pressure from leadership, no internal build capacity, and a need for a working prototype to defend a decision.
Emerging Founders
Capitalized founders and tiny-team operators building AI-native businesses. Solo or 2–5 people, real revenue or recent capital — here to ship, not theorize.
The operators who run the engagements, not guest lecturers.
IGNITES came out of client work. The people who built it are the people in the room with you — designing, scoping and pair-building across both weekends.
29+ years across digital experience, product, and strategy. Former North America Head of Strategic Design at BCG and experience design director at McKinsey & Company. Two-time founder, certified product owner, and former NYU adjunct instructor.
20+ years in interaction design across CPG, tech, and healthcare — including Bayer, Sanofi, and Novartis. Former Director of UX at FCB Health, Neon, and VML. Former UX instructor at Miami Ad School.
Two tiers. Founding pricing.
Apply to attend. 15 seats total. Founding rates close before camp.
Builder
$699Founding Cohort · Regular $899
- All sessions, meals, and materials
- Group coaching during build blocks
- Demo Night participation
- All 6 Pillars delivered
- 90-day Slack community access
VIP
$999Founding Cohort · Regular $1,497
- Everything in Builder
- Pre-camp 1:1 scoping call
- Priority pair-programming with an AWSM LABS engineer
- Post-camp CRFT Readiness Snapshot
- 60-day 1:1 advisory call
- Lifetime Slack + alumni circle
The 6-Pillar Guarantee.
You leave with all six pillars — or we refund your ticket. 100%. No questions.
6-Pillar Guarantee
Don't leave with all six? Tell us before Sunday — full refund.
First-Day Guarantee
Not the right fit by end of Day 1? Tell us Friday — full refund.
AWSM LABS Pays You Back
Hire us for CRFT within 90 days and your full ticket credits against the engagement.
Apply to attend.
Curated cohort. 5 questions. 48-hour rolling reviews.
Apply
Five questions about you, your project, and your goal.
Review
We respond within 48 hours: yes, waitlist, or pass.
VIP Call
VIP applicants get a 20-minute discovery call.
Pay
Accepted? Pay within 72 hours to lock your seat.
Onboard
Welcome packet, Slack invite, and pre-camp scoping.
Two weekends. One AI product. Zero theory.
Founding-cohort seats are limited to 15. Applications open in Q3 — get notified the moment they go live.
